TeleScope Report (1,806 KB - opens in new window)
TeleScope Infographic (609 KB - opens in new window)
People are filling their homes with more televisions than ever and on average are watching TV over an hour a day more than they think, a report from TV Licensing reveals today
An ICM poll conducted for TV Licensing's TeleScope report reveals adults in Britain think they watch an average of less than 20 hours of TV a week, or around three hours a day, but official statistics collected by the Broadcasters' Audience Research Board (BARB) show the true average in 2010 was more than 30 hours a week, or over four hours a day.
The statistics show that the older we are, the more TV we tend to watch, and the amount we watch is increasing: the BARB average for all ages (including children) is 28 hours a week, which is three hours more than in 2001, not including the TV we now watch on equipment other than our TV sets.
The report, which provides a focus on the nation’s viewing habits, also shows people now have an average of 2.4 rooms with TVs in them, and by 2020, expect that to rise to three.
The findings are among many in the report which demonstrate the increasing importance of the nation's love affair with television. TeleScope shows that love is growing and evolving - not just in terms of how much and what we watch, but how, when and where we watch it.
UK TV watching trends are changing
Pipa Doubtfire, Head of Revenue Management for BBC TV Licensing, said: "TV has changed dramatically in the last 20 years - not just in the nature and range of programmes being made, but in the many ways people can now watch them.
"This report reflects the UK's great passion for TV and shows that, while much is changing, some things will always remain reassuringly the same: great TV will continue to unite people, providing a unique medium for entertainment, education, information and debate for years to come.”
Other key statistics from the report include:
How are we watching?
What are we watching?
When are we watching?
Where are we watching?
Iain Logie Baird, grandson of the inventor of the first television set, John Logie Baird, and curator at the National Media Museum in Bradford, who has penned the foreword to the TeleScope report, said: ”When my grandfather famously unveiled the world’s first working television system in early 1926, people were astonished. Although cinema and radio were established by 1926, television still seemed like science fiction. Since that giant leap, technology has never stopped advancing and today we are witnessing faster developments than ever before.
“In profound ways, television builds collective identities via mass amplification of experience and memory, while influencing individual creativity. It invites us into other worlds so that we may escape the hectic pace of our own. It expands our understanding of the world stage and the roles we can play in it. There is no question television is playing a more central role in our lives than ever.”
Other experts, including Ben Preston, editor of the Radio Times, and Professor Ian Hutchby, a professor of sociology from the University of Leicester, offer their predictions in the report for the next decade of TV.
Ben Preston said: “Technology may change how we watch TV, but those changes won’t be as dramatic as most experts predict. Millions more of us will watch television on the move, thanks to cheaper, lighter, better handheld devices. And many more of us will chat to each other electronically about programmes while we’re watching thanks both to those new handheld devices and to the new computer/television hybrids that are already starting to appear in the living room.
“But what we actually watch won’t change that much at all: people will still want news, sport, drama, films and entertainment shows. Why? Because people like to find out what’s going on and chat about it. And people will still complain that television is dumbing down because they forget television's most vital function is to give us something mildly diverting to chill out to after a hard day at work or school.”
Almost 97% of households have televisions and there are more than 25 million TV Licences in force. You need a TV Licence to watch or record programmes as they are being shown on TV, regardless of the device you use, how you receive them, or what channel you watch.
TV Licensing aims to maximise the money received from the licence fee, and does this by collecting the fee as efficiently as possible. In 2009/10, TV Licensing collected an extra £85m for BBC programmes and services and kept evasion at a low of around 5%.
It's now easier than ever to buy a TV Licence. Visit www.tvlicensing.co.uk/info or call 0300 790 6112.
Notes to Editors:
For more information please call the TV Licensing press office on 020 7544 3144 or email firstname.lastname@example.org.
The following is available upon request from the press office:
The following sources have been used to support the report and this press release:
Who needs a TV Licence?
If you use or install television equipment to watch or record television programmes as they are being shown on TV, you need to be covered by a valid TV Licence. Viewing television without a licence risks prosecution and a fine of up to £1,000. A colour TV Licence currently cost £145.50. A black and white TV Licence currently costs £49.00.
Paying for a TV Licence:
TV Licensing aims to make it as easy as possible for people to buy a TV Licence, which is why there are many ways to pay. Visit www.tvlicensing.co.uk/info or call 0300 790 6112 for more information on any of the following payment methods: