TV plays a central role in everyday life, with a huge range of popular TV shows offering a shared source of conversation, drama, and entertainment. Viewing figures proved that live and shared TV moments still had a powerful pull across 2024.
To enjoy some of the most popular TV shows, live or on BBC iPlayer, all you need is a TV Licence.
Reality TV remained among the most popular shows in 2024, capturing public attention with its mix of unscripted drama, romance and cliffhangers.
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I’m A Celebrity…Get Me Out of Here! drew an average audience of 9.1 million
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Celebrity Big Brother attracted an average audience of 2.6 million
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The Fortune Hotel reached an average audience of 2.5 million
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Love Island attracted an average audience of 2.2 million
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Phillip Schofield’s CastAway drew an average audience of 2.2 million
The reality genre offers a unique glimpse into real lives and surreal scenarios, keeping viewers glued to the screen night after night.
Live sport continues to shape national viewing habits and helps bring the nation together. Here’s what audiences were watching:
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Euro 2024 coverage attracted a combined total average audience of 8.4 million
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Rugby’s Six Nations Championship drew an average audience of 3.2 million
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The Paris Olympics reached an average audience of 3 million
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Match of the Day drew an average audience of 3.2 million
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UEFA Nations League reached an average audience of 2.8 million
The thrill of every goal, try and gold medal continues to make live sport unmissable. With events now streamed on platforms like Amazon Prime Video and Netflix, there are even more ways to enjoy them with a TV Licence.
In a year of major headlines, trusted news broadcasters remain essential in helping to tackle the challenges posed by disinformation. Here’s how audiences tuned in:
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BBC News at Six – average audience 3.6 million
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BBC News at One – average audience 3.2 million
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BBC News at Ten – average audience 2.7 million
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BBC Weekend News – average audience 2.4 million
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ITV Evening News – average audience 2.3 million
News programmes continue to act as a source of transparency, verifying information and claims to ensure accuracy.
Gripping plots and complex characters continued to make crime and legal dramas some of the top TV shows in 2024.
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Ludwig drew an average audience of 8.3 million
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Trigger Point reached an average audience of 7.9 million
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Death in Paradise attracted an average audience of 7.6 million
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Silent Witness drew an average audience of 7.3 million
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Strike reached an average audience of 7 million
These shows tap into our fascination with justice, mystery and moral dilemmas, earning their place among the year’s most watched TV shows.
Real-life stories continued to display the power of real-world storytelling. The top-rated factual shows on TV in 2024 were:
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Gavin & Stacey: A Fond Farewell attracted an average audience of 8.8 million
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Asia drew an average audience of 6.3 million
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Mammals reached an average audience of 5.1 million
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Kent: The Garden of England attracted an average audience of 4.7 million
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Freddie Flintoff’s Field of Dreams reached an average audience of 4.1 million
Documentaries remain popular due to their ability to inform, educate and entertain viewers.
Quiz, panel and game shows had a strong year, blending humour, competition, and suspense. The top shows in 2024 were:
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Bullseye – average audience 6.3 million
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Gladiators – average audience 6.3 million
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The 1% Club – average audience 5.4 million
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Michael McIntyre’s The Wheel – average audience 5.1 million
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Have I Got News For You – average audience 4.2 million
With charming hosts, eager contestants, unpredictable battles and debates, these shows never failed to keep viewers entertained.
From music and comedy to red carpet awards, these shows brought entertainment and celebration to TV screens across the UK. These were the most popular in 2024:
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Strictly Come Dancing attracted an average audience of 8 million
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Britain’s Got Talent drew an average audience of 6.1 million
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Michael McIntyre’s Big Show reached an average audience of 5.7 million
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Saturday Night Takeaway drew an average audience of 5.5 million
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The Masked Singer attracted an average audience of 5.2 million
These entertainment favourites continue to mix music, comedy, and surprise performances into unforgettable weekend TV.
Soaps remain a popular fixture in homes and TV screens across the UK, with loyal fans still tuning in to their favourite series every day. The top soaps in 2024 were:
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Coronation Street – average audience 4.6 million
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Emmerdale – average audience 4 million
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EastEnders – average audience 3.8 million
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Doctors – average audience 1.4 million
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Home and Away – average audience 800,000
Soaps with their emphasis on family, relationships, and dramatic storylines continue to have an enduring appeal for viewers.
Special live events and awards brought people together in 2024 to celebrate our talent, culture and creativity in music, screen and stage. Key highlights include:
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The Royal Variety Performance – average audience 3.9 million
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Eurovision Song Contest – average audience 3.3 million
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The BRIT Awards – average audience 3.2 million
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The BAFTA Film Awards – average audience 3.1 million
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The National Television Awards – average audience 3.1 million
These events continue to deliver moments of national pride, artistic excellence and unforgettable live TV.
Comedy remained a viewer favourite in 2024, with standout moments from beloved classics and fresh new sitcoms.
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Gavin & Stacey attracted an average audience of 21 million
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Outnumbered reached an average audience of 8 million
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Mrs Brown’s Boys drew an average audience of 4.7 million
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The Cleaner attracted an average audience of 2.9 million
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Only Child reached an average audience of 2.1 million
As ever, the top-rated comedy TV shows delivered joy, nostalgia, and sharp writing, proving laughter is timeless.
From major matches and popular shows to moving moments, live TV continues to connect millions across the UK.
A TV Licence legally covers you for all TV channels, pay TV services like Sky, and live TV on streaming services like Amazon Prime Video. As well as everything on BBC iPlayer. On any device.
Find out more about your licence to enjoy great TV