TV Licensing today released figures which suggest more than half of us might find a gift-that-keeps-giving under the tree this Christmas, a trend which reflects current time and money pressures facing families.
The poll, commissioned by TV Licensing and conducted by ICM, showed almost 60 per cent of people would consider giving some form of practical annual gift this year.
Of those who would consider giving such gifts, lessons, such as driving or even cooking, proved to be the most popular with respondents, as 36 per cent said they would consider the gift of education.
Magazine subscriptions and memberships were a popular choice for 32 per cent of respondents, and 27 per cent said they would consider buying a museum or art gallery membership this December. A smaller number would opt for creative, practical presents for the hard-to-buy for. More than a tenth (14 per cent) would buy a service voucher for MOT or domestic services, similarly, the gift of TV viewing, including an on-demand film package or TV Licence.
Stephen Farmer, spokesperson for TV Licensing, said:
For some people, the joy of Christmas day is over once the presents are opened. The socks are put in a drawer and the aftershave is wedged in the bathroom cabinet by Boxing Day.
Annual subscriptions, memberships and lessons are gifts that keep giving. Some, such as an on-demand film package or TV Licence provide a year of joy for the recipient, and allow the present-buyer to spread the cost of payments over a year.
These thoughtful gifts for families can ease the pressure of gift-giving, and can be bought online in minutes.
More than 1,000 TV Licences were purchased on Christmas Day last year. It’s easy to buy a licence online, amend or check personal details at any time at www.tvlicensing.co.uk.
10 annual gifts for families in the UK*
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To arrange an interview with a TV Licensing spokesperson, or for further information please contact the TV Licensing Press Office at media.enquiries@tvlicensing.co.uk or call 0208 752 6606.
Notes to editors:
*10 annual gifts for families in order of monetary value: